This is how a project we do together will usually begin. You send us a document stating the following:


  • The goal – what you want to say and why;

  • The target audience – who are you saying it to;

  • The ideal duration – how quickly you want to say it;

  • The deadline – when must you say it by;

  • The imperatives – what absolutely needs to go into saying it;

  • The roadmap – roughly how you might want to say it.


The last point may be a stumbling block. Some already have a good idea of how they want to tell their story. Others are staring at a blank page. Either way, we can help, but at this stage, the more you can tell us the better. If you need a hand writing a project brief, have a look at this sample brief.