• Pablo Peña

Why use video testimonials


A video testimonial for SmartCuts
Video testimonial for SmartCuts

Video testimonials are one of the most powerful forms of communications to use with prospective clients.

If you are not taking advantage of them, you are missing out on many significant benefits. No one is a better salesperson than a happy satisfied customer or client. Testimonials are effective because they come from people your potential new customers can identify with. People who were in a similar situation as those who are now looking to connect with you.

The leaders of the most successful communications agencies have known this for a long time. The most effective testimonial ads are those which show loyal users of your service testifying of its virtues.


How to create a video testimonial


When you pick loyal users to testify, avoid those who might give too polished a performance. Viewers could think they are professional actors. The more amateurish the performance, the more credible.

Here are some tips to follow when you plan to produce a video testimonial:

  1. Use only high-quality equipment;

  2. Prepare a list of questions you will ask your customer. It is important to write the questions you will ask, but let your client speak in a natural, spontaneous way. Let him or her show emotions when they speak of their experience with you;

  3. Put the emphasis on why the customer chose your product or service. Ask them what their problem was and how your service helped them find a solution. Ask them to share their concrete story, their problem and the solution they got from you;

  4. Establish the emotional bond. Video testimonials are most effective when they show the emotions felt by your customer before, during and after using your product or service;

  5. Do not make your video too long. Ideally it would be between two and three minutes. More than that and you risk losing your audience’s attention;

  6. Include graphics and text to emphasize certain key points and facts;

  7. Demand the use of optimal video technique. Here is where a professional video production service comes in. A pro crew will ensure the testimonial video is produced in a way that best communicates the message to your audience. This includes not just a videographer, but also a producer.

Here are some examples of good video testimonials:


From Goodyear Farm Tires Europe. Duration: 2 minutes 22 seconds


From an insurance company. Duration 3 minutes 45 seconds.


From the Ecole Hôtelière de Lausanne. Length: 1 minute 46 seconds.

And last but not least is a testimonial for The SmarCuts Creative Company in Lausanne.

Duration 35 seconds


If you would like to know more about how a video testimonial could help your organization, do not hesitate to contact SmarCuts Creative in Lausanne. We will be pleased to help you.

At SmartCuts Creative we have over 10 years of experience with corporate video, live events and professional interviews.


0 comments