• Pablo Peña

Is Tik Tok video for your business?

Main home page of TikTok for business
TikTok attracts the attention not only of young people who want to post videos. Some companies, large and small, are joining it too.

TikTok is one of the fastest growing social media networks today. It has 700 million users worldwide. Over 100 million in Europe. This social media video app was downloaded 2 billion times in the App store and Google Play. In the United States it has more than 100 million users.

TikTok is very successful in attracting a large, young audience. This has caught the attention of many businesses who want to bring some of that traffic to their own channels.

What is TikTok?

If you do not already know, it is a social media service that allows its users to share short videos. The videos have content of different types. There is comedy, dancing and some educational clips.

ByteDance, the company behind TikTok, is from China.

Not everything has been good news regarding TikTok. During its short life, the app has been the center of a few controversies. For example, it was banned in some countries saying that it was spying on its users and collecting their information. The governments banning it claimed it posed national security risks.

Regardless of all the bad publicity, some recommend the app as a business advertising tool. According to some business users that have tried TikTok, it is much easier to get several thousand views than on YouTube.

You will find that even some large, well-known companies are already testing TikTok. The Washington post is one of them. They are allowing their employees to post short informal, “behind the scenes” type of videos.

TikTok offers advertising services for businesses. This is available in 20 countries.

There are businessmen that have tried Tik Tok and report being successful. Some of them recommend getting in early before too many competitors saturate the service. If you have not done so yet, this could be a good time to start learning how to use TikTok. You may want to check what other brands are doing.

Any person or user can start with posting improvised amateur videos. But many companies will probably consider getting the assistance of professional video creators with experience in the social media world.

SmartCuts is a well-established creative video company based in the Lake Geneva region of Switzerland.

We provide a complete creative communications service, including:

  • Digital solutions & services – website, mobile apps, email and social media marketing

  • Brand marketing – design, identity, graphical charter, logos, branded content and more

  • Video marketing – corporate video production, teasers, social media videos, promos

  • Graphic design

  • Animation – 2D, 3D, hand-drawn, whiteboard, motion graphics

  • Documentary production

  • Interactive video

  • Live events

  • Virtual and Hybrid events

  • Live streaming solutions

  • Drone filming

  • 360o Green screen production studio

  • Photography

  • Virtual & Augmented reality

  • Video asset management

  • Video strategy

  • Video production training