• Lucas Chambers - Director

Covax Video - Animation for WHO to Help Share the Vaccine

SmartCuts recently produced a long, animated explainer video for the World Health Organization, WHO, to explain the Covax mechanism. The topic was complex and scripting and storyboarding consequently quite a challenge. But with the help of a great focal point at WHO, we managed to come up with a clear, concise and creative piece of video communication:



Reach out to SmartCuts for creative communications consulting and production.


COVAX is one of three pillars of the Access to COVID-19 Tools launched by WHO in response to the pandemic. Bringing together governments, global health organizations, manufacturers, scientists, private sector, civil society and philanthropy, it aims to provide innovative and equitable access to COVID-19 diagnostics, treatments and vaccines. The COVAX pillar is focused on vaccines. WHO says it is the only truly global solution to this pandemic because it is the only effort to ensure that people in all corners of the world will get access to COVID-19 vaccines once they are available, regardless of their wealth.



WHO reports that COVAX is needed to avert the real risk that a majority of people in the world will go unprotected against SARS-CoV-2. If so, this would allow the virus and its impact to continue unchecked. COVAX has been created to optimize chances of successfully developing COVID-19 vaccines and manufacturing them in the quantities needed to end the crisis. In doing so, it ensures the ability to pay does not become a barrier to accessing vaccines.


Why an animated explainer instead of a video explainer?


Indeed, animated explainer videos are just one way to visualize content. You could choose to use staged video instead, with real actors and props, but there are a few important advantages to using animation rather than classic video production:


  • An animation explainer video is ideal if it’s difficult to present information or sell a product through other types of video or promotional methods. For example, you develop websites or you’re engaged in contextual advertising. Your explainer video should include information on target customers’ problems, benefits of the company and its workflow, several cases with figures and so on. You have to admit that it’s rather difficult to show traffic growth in video unless it’s animated. Virtually any information can be visualized with the help of animated explainer videos – and this is its main advantage over real video.


Well animated characters, along with eye-catching cartoons, trigger strong emotions and create a special look and feel that engages an audience and captures their attention. This adds an emotional component to cerebral arguments and intellectual explanations, enhancing the desired effect. It’s easier, and more interesting, for the audience to follow a story-line when positive feelings are involved and when the information presented in the video is more likely to stay in human memory. In addition, animated explainer videos are linked to a marketing tool to a lesser degree than staged video. That’s why they don’t strike viewers as irritating or obtrusive advertising.


  • Animated explainer videos are not as limited by budget: characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive story-line for better presentation of a product.


Animated explainer videos can also improve search engines results and provide an increase in leads, conversions and sales:


  • Increased click-through

  • Higher rankings in search engines

  • Easy-to-remember marketing messages

  • Customers’ engagement

  • Reducing the number of consultations

  • Increased conversions

  • More sales

Compelling case study for animated explainers


A great example of how effective a simple animated explainer video can be is Dropbox. The well-known online storage platform grew from zero to 100 million users in 5 years, using an effective animation that went viral. Their landing page had only an animated explainer video and a download button. That’s it.


The video was viewed about 750,000 times in a month. Needless to say the campaign had a great impact, increasing conversions by 10%. That’s nearly 1 million visitors turned into registered users yearly.


Explainer animations have become extremely popular and in demand. They are considered by many marketers and communications experts to be one of the most effective online communications tools. It’s just so much easier to engage visitors with video content rather than text and still images. The best way for a multinational company or organization, down to the start-up web entrepreneur to promote information, products or services is with an animated video that highlights key points, brands and reflects company values.


In short, animated explainer videos make complex things simple by explaining ideas, concepts and features to viewers, all the while boosting your visibility in many ways.



At SmartCuts Creative, we help clients boost their business in creative ways with animated explainer videos. We specialize in creating fresh, creative content and videos aimed at showcasing products and services. We don’t use templates and boiler-plate solutions. Working with us, you can expect original ideas and a tailored approach to project development and management. Together, we’ll shape your company image and make your brand or message clearer and more appealing.


SmartCuts Creative provides a comprehensive creative communications service:


Video & Animation – corporate, social media, drone, interviews, interactive, video marketing


Design & Branding – digital concept development & strategy, web & interactive design, visual identity, graphic design


Digital & Social Media Marketing – campaign strategy, design & management, copy & content writing, blogs & SEO


Virtual-hybrid Events & Tours / Video-conferencing – webinars, full event development & management, moderation & hosting, virtual visits

Media Training - public speaking & coaching

Green-screen Production Studio – large video & photo production studio, 100% soundproof, professionally equipped

SmartCuts has 10+ years of experience, 100+ satisfied customers and 1,000+ successful productions.


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