How to get a Script for your Corporate Video Project
This a question that will naturally come to mind when a producer (from the video production agency you contacted) asks you for the script you intend to use for your video project.
Here are some ideas based on advice given by production experts:
A corporate video script uses a table layout. They usually have three columns divided into rows. These boxes describe the points in time when the visuals or the narrative change. Using this structure, it is easy to see what happens at any given moment in the film.
Let us have a look at what goes into each column of a corporate script:
The narrative column. This first column is used for all the dialog that tells the story of your video. This could be voiceover, an on-screen presenter, or interviews. For a voice over or person on camera giving the presentation, you will notice that one minute of narration will be around 150 to 175 words. Keep this in mind when you plan the length of your video. If your video will be mainly an interview, then in this narrative column you will not add a word for word description of what the interviewee will say. Instead, you will write bullet points of key topics that you want your interviewee to talk about.
The second column is for the visuals. This column explains what visuals will be shown for each scene. This can be footage that was produced in advance. For example, the content used for this section could be stock photography, or animated video scenes for explainer videos. The script writer must pay close attention to the narrative column when working on the visuals to be used on a corporate video. The visuals must be relevant to the narrative. They must be exciting too. For each minute of narrative, you will need several different shots. For a completely animated video there can also be storyboard images together with the script to illustrate what each scene will look like. The objective of the script is to tell a story that stimulates your audience. To increase your chances of success, try to use expressive and creative language.
The third column. Graphics and on-screen text. This third column is used to describe any text or graphics that will be shown on the screen during the length of the video. Examples of text are the names and job titles of the people being interviewed, animated titles, technical terms and call out graphics, or calls to action text at the end of the film. It is especially important to include any technical terms in the script that need to be checked before using them in the film. Also, double check the spelling of any word before the editing. Any on-screen text used must be there because it is relevant to the narrative. Do not use any text that has no relation to the narrative to avoid confusing the audience. One strong advice is not to flood the screen with bullet points or paragraphs of text. Any content used here must be concise and essential to your story.
These three columns cover the most important parts of your corporate video script. Additional columns may be used to give information about the scene number, location, translations, length of scenes, technical info, etc.
The script is important for understanding the structure of your story before shooting begins. It should be shared with all participants in the project. Get any comments and suggestions for changes to the draft at this point. After agreement is reached and the draft approved production can start. The introduction of changes after filming has started is awfully expensive and time consuming. The time spent in the planning of your corporate video script to make it as best as it can be is worth it. It will help you get the production done faster and within the budget.
If you need help with the preparation of a corporate video script for your company or organization, please free to contact us.
This article is based on advice given by production expert Mick Walker.