• Marc Jordan

Tame the Chaos: jump into the VAM

If your company or organization produces a lot of videos each year and if different departments are working on video projects at the same time, you may be facing massive organizational chaos.

An all-in-one, video-first media asset management system organizes it all and helps you focus on producing great video content and scaling it. A VAM is a perfect solution for companies struggling to manage video files efficiently and needing to scale up video content without scaling budgets. It’s the solution to forcing video content into clunky MAM platforms that don’t consider video specificities.

Think of a VAM as a Google Drive designed specifically for video content: you can store all your video files in one place, search for them, and see them at one glance; you can tag team members and stakeholders in relevant videos for feedback. Everyone concerned can view which video file is at what stage and push out completed videos ASAP to your audience.

What A VAM must do for you: 1. Easy Access to Video Content

Video comes in a lot of different shapes, sizes, formats, and resolution levels. It needs to be tagged according to its metadata so it’s easily discoverable. Teams often waste time (and by extension, money) trying to find video files in their massive internal server and re-uploading them to different distribution channels.

2. Central Storage Tailored for Video Projects

Each video goes through several production stages. Each video campaign often consists of several different videos. When you’re juggling more than one client or simply creating your own brand videos, the number of videos in your digital library can be unmanageable. You’re also working on multiple videos at one time and you need to see what stage they’re at with a glance. Some files are saved in one folder, for others you need to hunt your emails, and some are completely inaccessible — hidden in someone’s hard drive. This is where having a central cloud-based location for storing all your video files comes in handy.

3. Control of Video Viewership

Define permissions to who can view, work on, and edit which video files. No need to send the entire video file or digital library to team members or stakeholders and lose the security of your content. Just tag team members in videos where their input is required and tag stakeholders only when their feedback is essential. This speeds up post-production and review and approval process and allows you to push out videos at a faster pace.

4. Instant Feedback on the Video Content Itself

Comment, tag, and reply back on the video with real-time annotations. This makes sure everyone’s on the same page and speeds up review and approval process massively.

5. Seamless Integrations with other Video-First Platforms

A VAMS uploads polished and perfected video content on social media platforms such as Facebook, Youtube, Twitter; integrates it with messaging platforms like Slack to receive video activity instantly to your company’s channel and integrates with video editing software to streamline the post-production process, whether in-house or out-sourced.

6. Track Video Content Success (or Failure)

Monitoring video content performance is a crucial part of running a video campaign. A truly integrated VAMS software will help you track all the important metrics of a video and give them to you in a neat little package. No need to get confused with complex data that nobody understands.

The best part of a video-first MAM system is that it’s an all-in-one system — you don’t need to switch between multiple software platforms.

We have evaluated as VAMs and can advise on:

Oracle Cantemo Widen MerlinOne Telescope Wipster