INTERVIEWS

INTERVIEWS ARE THE CORE OF MUCH OF THE VIDEO PRODUCTION WE DO.

Whether it’s corporate video, video marketing, video for internal communications, customer testimonials or educational video (voir quels liens on peut créer là une fois toutes les landings pages finies), interviews are often the backbone of a production. No surprise then that we go to great lengths to make sure they’re outstanding. We now have over 10 years of experience and hundreds of shoots to achieve that.

HERE'S A SHORT LIST OF WHAT WE AIM FOR:

A suitable background – this doesn’t just mean a bunch of flowers, but first and foremost elements that are relevant to your brand, your message or the mood you wish to evoke. We play with depth of field to make sure those elements create a subtle décor rather than distract from the speaker(s);

Perfect lighting – which doesn’t mean pouring enough LED light on the overall scene to make sure we’re not leaving your talent in the dark, but rather crafting a look and feel with light to bring out the aspects and mood that’s key to your message;

Perfect audio – too often overlooked, too often sub-optimally recorded because of a mic placed too far or set on auto. We get it right and your talent ends up sounding close and competent;

Smart framing – this goes beyond the rule of thirds, but includes cost effective techniques, such as shooting wide in 4k to allow resizing on a full HD project with no resolution loss in post-production;

Good coaching – Neither last nor least, helping your talent speak accurately and emphatically goes a long way to achieving a memorable interview. This often means a bit of encouragement, a few pointers and above all a relaxed and productive atmosphere.

We were very pleased with the service we got: fast, flexible, friendly and professional. We particularly appreciated having someone with broadcast TV journalism experience to coach our speakers and provide editorial input on the scripts.
 
Dr. Silvia Bertagnolio
HIV / AIDS Department, WHO
Read the full letter >

Many other considerations come into play when shooting a great interview. We can’t go through them all here, but we will do when we work for you. Contact us now for a free quote.

Smart Cuts Ltd
Rue du Clos-de-Bulle 8
1004 Lausanne
021 211 7071
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