Animation talks to the adult
through the child
Animation captivated us as children. That positive emotion; that attraction is still in the adults we have become. That’s why communicating this way works so well. It taps into the subconscious to deliver a message, your message, in a fun, visually pleasing way. Another big advantage is that it allows you to stay generic – no problems of race, gender or culture – not to mention potential savings: no actors, sets, and so on.
At Smart Cuts Lausanne & Geneva, we have produced over 100 well-crafted animations to explain complex issues and programs, to promote campaigns, services and products, to speak to donors and local villagers alike. We have experience talking to local, but also international, audiences in motion graphics, 2D, 3D, whiteboard - there is nothing we can’t do.
Smart Cuts animation showreel